Creativity has always been in my blood….
From my early years through school it was there, academia was so far down on my lists of priorities and everyone around me knew it. I guess most people that came across me at that age thought I was either stupid or lazy, I guess in some ways they may have been right. But when the chance to be creative and break away from maths and English classes, I grabbed it with both hands and drove with a passion that even I didn’t know I had. I was never destined for an office job, being put in a small grey office box, no window or stimulus. That I knew but I didn’t quite know what direction to head in, or which direction I should head in.
I wanted challenge, I wanted creativity, I wanted something that pushed me and my skillset to its limit. So after leaving school at 16, I trained 8 hours a day, 5 days a week for 4 years to graduate as a fully trained dancer and singer to begin work directly in the London West Musicals,Commercial Pop Videos and Concerts. Working 6 days a week, training and learning in the mornings and afternoons and then on stage in the evenings in front of thousands, sometime millions of people. However, after 6 years of working in some of the biggest shows around the globe, injury finally took its toll and had me having to retire from the stage… It was heart-breaking.
While traveling, one thing was always with me, my camera.Documenting my travels, my colleges, taking photos of things I saw, showing the world my life though prints. Getting to work alongside photographers and pick their brains, ask questions and be that “Annoying Amateur” that would want to ask HOW, I picked up books of the old masters to give me inspiration, Ansel Adams and Don McCullin paving me along a path of trying things in camera, often making mistakes, but always learning.
When the Injury had me retire, I had to quickly decide what to do next! Do I submit to the little grey box? Become what I always feared?..... No! Taking the bull by the horns, and setting out with photography as my next creative career to sculpt.
The dance career had taught me several things... Attention to detail, someone is ALWAYS watching your work, and you are only as ever good as your last performance. Strive for perfection, you'll never achieve it, its impossible. But what you will achieve, is excellence. This was my ethos I carried over into my photography.... Never to Compromise.
Commercial photography was the industry that hooked me, building up clients across the hospitality and automotive, working with business closely on their briefs to create imagery they only had in their minds, and provide them with results that exceeded their expectations. Then by a slight twist, I began to get into talks with defence and military manufacturing companies across the globe, bringing my commercial style, perspective and tones to their branding images. Believing that not only is it the quality of the work that attracts clients to approach me, but also the person. I've always been a believer in that businesses to business with people, and repeat business is always about building relationships with the client.
Most recently I have been working under contract with a large Defence Supplier to provide photographic coverage to the British Army, bringing along my commercial photographic and advertising eye to a field that has so many unique angles to capture.
In 2017 I was presented with 3 awards in the British ArmyPhotographic Competition in London. Both winning and coming Second Place in the“Sports / adventure training” photography and also winning second place in the “Portraiture”category. Having my work scrutinised by marketing and art directors for work is one level of pressure. Being directly placed in competition with your peers is another, and having the quality of my work noticed and valued at that level was a very proud and humbling moment.
The future, well…. Who knows what that will bring. Commercially its looking extremely excited on some of the doors that are opening up to me with perspective clients. Its been one hell of a journey so far, but one things for sure is that I will always want to find the challenge, never take the easy option, and above all else, never be put in that little grey box.